Job Description:
Growth Marketing Executive About the Role We are looking for a performance-driven Growth Marketing Executive to join our marketing team at a fast-growing tech consulting firm. Working alongside another marketing executive to share the workload, the ideal candidate is someone who thrives in a data-driven environment, understands the B2B landscape, and can independently manage and scale marketing initiatives across search engine optimization channels (SEO, AEO, GEO), landing page management, marketing automation, and on-ground event coordination. This role focuses entirely on B2B lead generation, collaborating closely with internal teams, senior leadership, and external agencies. Strategic decision-making and budget approvals are handled by senior management, leaving this role focused on operational excellence, coordination, and execution.
Roles & Responsibilities
SEO, AEO & GEO (Search Evolution)
● Plan and execute SEO strategies to improve organic visibility and search rankings.
● Perform keyword research, competitor analysis, on-page optimization, and technical SEO audits.
● Optimize website content for traditional search engines as well as AI-driven answer engines and generative search platforms (AEO & GEO).
● Work on structured content, schema markup coordination, featured snippets, and conversational search optimization.
● Monitor website performance using Google Search Console, GA4, and SEO tools.
● Coordinate with internal development and tech teams to improve website indexing, crawlability, and page performance.
Website & Landing Page Management
● Oversee and regularly update the company website, including publishing blogs, updating images, and refreshing service pages (No advanced Webflow/WordPress development skills required).
● Own the deployment and optimization of landing pages for campaigns, lead generation, webinars, and events.
● Coordinate with web designers (who handle visual design) and development teams to ensure page responsiveness and conversion-focused layout alignment.
● Implement and track conversion-focused changes across forms, CTAs, and lead funnels.
Marketing Automation, Email & ABM (Shared Workload)
● Lead the deployment of marketing automation campaigns, with technical execution and coding supported by the internal tech team.
● Coordinate and execute Account-Based Marketing (ABM) workflows and targeted email marketing nurture tracks (shared with the co-executive).
● Monitor campaign KPIs, traffic, lead quality, and funnel performance using tools like GA4 and HubSpot.
On-Ground Events & Agency Coordination
● Act as the core operational bridge between senior leadership (CEO/Seniors), internal teams, and external agencies for summits and conferences. ● Coordinate agency deliverables for on-ground marketing materials and logistics based on senior-approved strategies and budgets.
● Ensure smooth post-event data handling, migrating on-ground leads into internal automation systems for immediate sales handoff.